Group Investments


Livingfacts Proprietary Limited


On the 1st of March 2014 FoneWorx acquired 48% share in Livingfacts.

Livingfacts is a BEE aligned network based organization. The company was formed in 2001 when three partners decided to pool their years of business and research experience. A commitment was made to offer uncompromising research quality underpinned by exceptional customer service; something that is as true today as it was back then.

Livingfacts at a glance


BEE Credentials


  • Founded in 2001
  • Have experience and wisdom
  • Quantitative and qualitative expertise
  • 3 senior partners with nearly 50 years’ worth of collective experience
  • Support strong communication and relationship skills
  • Dedicated B-2-B and top-end LSM consumer field
  • National coverage
  • Specialist Statistician and Data Processing house who have worked with us since inception and for 10 years prior to founding Livingfacts
  • 82% overall customer satisfaction rating for 2008
  • BEE Compliant
  • 25% Black shareholding

BMi Research Proprietary Limited


On the 31st of July 2014 FoneWorx acquired 35% share in BMi.

Cognition Holdings has subsequently purchased 100% of BMi Research.

BMi is a research house specializing in consumer and industrial research in various sectors, including the retail sector/market. BMi has experience across a wide range of methodologies and markets.

BMi provides research into a number of sectors and industries including: apparel, automotive, consumer packaged goods (CPG), financial, food services, information, technology and communication, manufacturing, packaging, raw materials, retail and wholesale.

BMi offers a range of services that includes annual quantifications, tracking reports, in-store, in-store observation services and liquor in-store pricing, print ad tracking, commissioned research and consumer research.

The research undertaken by BMi allows its customers to view trends and developments in their area of focus and business.

The acquisition will complement and enhance the strategic objectives of FoneWorx and will contribute tremendous value to the company’s Knowledge 350˚ consultancy by assisting clients in better understanding customer needs, perceptions and realities.

BMi Solutions


 

 

BMi-Sport

Cognition has acquired 100% of BMi Sport.

BMi-Sport Info (Pty) Ltd was formally established in 1990 as the first and only, independent research company in South Africa to focus exclusively on the sport and sponsorship market. Over the past eighteen years, BMI has been at the forefront of this industry, and through our ongoing commitment to the development of unique sponsorship evaluation research products, the company is recognized as a leader of this science, not only in South Africa, but internationally as well. All our actions are aimed at making clients for life by providing them with top quality products and professional service always.

BMi can satisfy all your market research and information needs relating to the sport and sponsorship market in South Africa. Our vast experience, combined with eighteen years of historical research data on the sponsorship market, ensures that our clients receive an unrivalled service offering. A testament to this is our clients themselves, which includes nearly all South Africa's major sponsoring companies, the television channels, sports goods companies, sport controlling bodies and sponsorship management companies involved in sport, music and other sponsored causes.

Do you have questions like these? BMi can provide the answers!

  • What should we ideally sponsor to best reach our target market?
  • How can we better focus our sponsorship strategy? How can we consolidate the vast number of properties we sponsor into a more focussed approach?
  • How can we be sure our sponsorships are working for us?
  • Are we associated with the sport or team event we sponsor? Why is our association not growing?
  • Is our media strategy working for us? Where and what are the weaknesses?
  • What is a fair price to pay for that sponsorship property? Does the contract guarantee all the rights that are important to us?
  • Do digital signboards provide better value than the more traditional alternatives?
  • What are our sponsorships doing for our brand image? How have they impacted on consumer attitudes towards our brand?